The days of using marketing communications to “create” a brand are long past. Brands are now defined by the experiences of consumers who, in turn, share those experiences with others through the stories they tell (aka word-of-mouth marketing). In fact, if marketing and sales promotion are at odds with the experience the results are more often harmful to the brand than beneficial.
With careful crafting, there is a total and systemic alignment of a firm’s marketing and operations that, together, create a compelling, often multi-faceted, brand experience with a loyal following. The same goes for events.
CXO works closely with event organizers to create tightly aligned event “brands” that deliver a consistently compelling experience across a wide variety of touchpoints, driving guest satisfaction and business results.